CINNAM has a consolidated and continuously evolving international professional network that offers its services under the guidance of Iveta Merlinova, CINNAM’s Founder and CEO.

Iveta is the advisor with an expertise in strategic development and sustainable market leadership innovation. Her recognized competency is the ability to work within complex systems and to develop truly innovative and creative business solutions. Her approach is to work closely with an organization to foster open collaborative innovation, enhance a project’s efficiency, and to deliver measurable results. With her professional experience, she has worked both with big companies and SME, in Italy and abroad. Iveta has collaborated as a visiting professor with several universities and business schools. Her latest publication is Molecular Marketing: Market Leadership Creative Modeling.
CINNAM professional team follows a distinctive philosophy, working rules and ethical code. These are expressed by the Business Decalogue, which recites as follows:


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