Areas
Strategic Management
CINNAM’s approach to strategic management process is based on strategic modeling and an integrated system of marketing, finance, organization, human resources and project management competencies.




Zooming: Vision-driven Planning Processes [from Merlinova, I.: Molecular Marketing: Market Leadership Creative Modeling (Charleston: CINNAM, 2013)].


The main focus of CINNAM strategic management consultancy support is on:

Primary market-oriented strategic management processes that include the analytical and/or creative business idea generation, scenario building, strategies and strategic business modeling, strategic planning and performance evaluation system design.

Complementary market-oriented strategic management processes
, transversal to the primary activities, that include in particular organization and people change management, and strategic design of knowledge systems.
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NEWS
16/10/2017
Advisory Services: MARKETING MODEL Based MANAGEMENT
CINNAM has launched a new advisory and mentoring service entitled MARKETING MODEL BASED MANAGEMENT. The proposal...
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20/09/2017
CFMT Marketing Seminars
This year we propose in collaboration with CFMT two seminars dedicated to marketing and business innovation: "S...
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